Joseph Cozza Salon

Joseph Cozza has been in the hair game for a really long time. With a decade of industry experience under his belt, he opened his own salon in 1995 and has been a mainstay of the Union Square district ever since. Today, his current location sitting above Maiden Lane, has grown to cover everything from hair, make up, nails, and skin care. Needless to say, there was no questioning why NHG wanted to feature him in the September style issue.

I met Joseph at the salon on a beautiful afternoon, at the perfect time for the place to be flooded with a war glow. I set up for a wide shot at his personal station, but made it quick as he’s not one to enjoy being the center of attention.

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From there I found a more quiet space at the end of a hallway to set up a tighter more intimate portrait. He seemed much more at easer in this scenario and we sat for a good 20 minutes or so just chatting, laughing, and capturing the moments as they came.

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For the gear nerds, here’s a look at the set up. An Elinchrom ELB head in a small Photek boomed overhead as the main and an LED ring light for a bit of on axis fill, but mostly just for the subtle catch light.

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And of course, a look at how it ran in print. Thanks to Joseph for being such a kind and humble subject and Matt Petty at the Gazette for sending me on the shoot.

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The Preppy Handbook for NHG

The first of three features I shot for the September issue of the Nob Hill Gazette - The Preppy Handbook. Interior designer Scot Meacham Wood and Jonathan Levin of Cable Car Clothiers were featured their specialty in carrying on the traditional ivy league style.

Scot Meacham Wood

Scot Meacham Wood

Jonathan Levin

Jonathan Levin

I met the Gazette’s creative director at their office to build out a makeshift studio and the two gents cycled through for the shoot.

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Here’s how it came together in print.

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Neighborhood A-Listers for Nob Hill Gazette

This past month Matt Petty from the Nob Hill Gazette sent me on another great assignment. This time I went on a hunt all over San Francisco to photograph five different subject for their A-Lister issue. Each one a staple of their community.


Paul McManus—The Bus Stop

Pauly has been an icon at The Bus Stop for a long time. Having been a bar tender at the classic San Francisco dive for decades, he's formed quite a community with his Cow Hollow regulars. He was generous with his time and we were able to squeeze in two set ups, all with an onslaught of friendly heckling from the crew out front.

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Robert Guerra—Guerra's Quality Meats

Robert, of Guerra's Quality Meats, is one of the city's most famed butchers. He and his crew run like a well oiled machine, not missing a beat despite me making a jungle gym of gear all over their kitchen during the peak of their morning rush.

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The Island Groove—The Tonga Room

Making a visit to the Tonga Room is kind of like making a mini trip to Disneyland. People love their tiki bars and this one is probably San Francisco's finest. In no small way is it's greatness due to The Island Groove, the band who jams every night from a boat floating through the club. 

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Ellen Herlihy—24th St. Cheese Co.

This photo almost didn't happen. Why? Because the cheese monger and sommelier is also a surfer and was out crushing the waves of Costa Rica. Luckily she returned they day before things went to print and she had five minutes to spare (literally) for me to come in a grab a few frames.

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Tom Sweeney—The Sir Francis Drake Hotel

It's been said that Tom Sweeney is the most photographed man in San Francisco. What started as a summer job has turned into a life long career as the iconic doorman of The Sir Francis Drake Hotel. Not only was Tom one of the nicest people I've met, but his memory for people blew me away. Nearly every one who passed by, most of which I thought were random tourists, Tom seemed to know on a first name basis including some back story on their life and a memory from the last time they'd met. 

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And here's how it all looked in print. Thanks again to Matt Petty and the Gazette for the project and to Katie Sweeny for finding and writing the stories of all of these great SF characters.

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